INSTITUTE FOR NEW FEELING
WITH THEIR NEW PERFUME LINE, A COLLECTION OF AIR QUALITIES
Thursday, November 3, 2016
About the Lecture
Institute for New Feeling presented the conceptual framework of their three-person collaboration and how its structure fosters the exploration of new ways of feeling, and ways of feeling new. Presenting a number of diverse media projects –including video, virtual reality, SEO marketing, wellness products, and therapy sessions –their work borrows from the language of corporate branding, new age healing, mainstream medicine, and the health and beauty industry. Institute highlighted recent projects that investigate “wellness” as a shifting, slippery intersection of capitalism, technological innovation, and the body. Alongside this lecture, the Institute allowed attendees to sample their new perfume line, A Collection of Air Qualities.
This event also included a short post-lecture reception with the artists.
About the Lecturers
The Institute for New Feeling (IfNf) is a three-person collective founded by Scott Andrew, Agnes Bolt, and Nina Sarnelle. The artists are based in Los Angeles, California and Pittsburg, Pennsylvania. Their work takes the form of objects, installations, and digital publications offering treatments, therapies, retreats, research studies and wellness products crafted to address life in the modern world. Learn more about Institute for New Feeling at their website.
Additional research materials suggested by Institute can be found here.
Our friends at Counterpath hosted a video installation of Institute for New Feeling’s wellness product line on Friday, November 4, 2016. The artists presented a looping series of video advertisements from their line of speculative sculptural products for a one-night engagement.
private Events for the RMCAD Community
The artists will also participated in the following events with the RMCAD community.
Next Day Q+A Luncheon with Institute for New Feeling
Friday, November 4, 2016
RMCAD faculty, staff, and students joined the VASD Program and artists Institute for New Feeling for a casual Q+A session over lunch. This intimate gathering provided an opportunity to further discuss the ideas presented in the previous night's lecture and a place to further engage with our special guests.
Touch Things with 50% Less Pressure: Workshop with Institute for New Feeling
Friday, November 4, 2016
In this workshop, RMCAD students created a home remedy, inspired by the structure of Fluxus scores, YouTube tutorials, eHow articles, and the IfNf’s Felt Book. Projects ranged from a single sentence instructional, to an image, a video, or web-based interaction. Each student was asked to take on the Institute for New Feeling’s mission statement: to explore "new ways of feeling, and ways of feeling new." Students exchanged their remedies with each other to be enacted during and after the workshop.